Prachi G.
Lead Development Specialist @ Scrut Automation | SaaS Growth | B2B Lead Gen | SDR Strategy | Pipeline & CRM (HubSpot) Optimization | Data-Driven Prospecting | Sales Enablement | Cold Outreach | Market Research |
- Role
- Lead Development Specialist at Scrut Automation
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prachi G.
Scrut Automation empowers data-driven SaaS growth through targeted lead development and precise prospecting strategies. As part of the team, we research, identify, and validate key decision-makers to support marketing and demand generation initiatives while maintaining database accuracy. HubSpot optimization and cold outreach remain focal points to enhance sales enablement.
Experience
Lead Development Specialist
Jan 2024 — Present · Palo Alto, CA, US
At Scrut Automation, I\'m responsible for researching, curating, and building high-quality prospect databases to fuel our sales and marketing pipeline. I work closely with SDRs and Account Executives to align prospecting strategies, improve lead quality, and support pipeline growth.I specialize in identifying key decision-makers, enriching and verifying their contact details, and ensuring data accuracy for outbound campaigns. I actively use tools like Lusha, Seamless.AI, Apollo, and Clay for data enrichment and validation, while managing tasks and workflows on Jira and HubSpot.
Education
ITM Group of Institutions
Bachelor's degree, Optometry
2018 — 2022
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