Prachi Das

About Prachi Das

Dynamic and result-oriented Senior Business Operations & Partnerships Leader with 14+ years of experience in digital marketing, partner management, collaborations, and content promotion. Proven expertise in scaling partnerships, retention strategies, and executing large-scale campaigns across government, media, entertainment, and lifestyle sectors. Adept at managing 200+ content channels, driving engagement through analytics-driven strategies, and building strong brand ecosystems

Experience

1. Business Operations Manager

   Jio Platforms Limited Jpl

   May 2016 — Present · Navi Mumbai, IN

   Onboarded and trained 200+ brands on JioChat across government, education, news, entertainment, lifestyle, and sports sectors.•Monitored content for 200+ partner channels, ensuring quality, consistency, and timely updates.•Launched and managed 300+ channels for flagship projects, including Kaun Banega Crorepati, CM Devendra Fadnavis, Forbes India, Miss India, Global Citizen Festival India, Indian Railways, BBC India, British Council, and more.•Partnered with news networks (Times Now, Navbharat, News18) and lifestyle creators (Chef Ranveer Brar, Brahma Kumaris, Sadhguru) to expand audience reach.•Spearheaded content promotion & retention strategies leveraging push notifications, contests, and interactive campaigns.•Sent daily notifications to users via CMS, improving partner content visibility and audience engagement.•Designed and delivered weekly, monthly, and annual performance reports covering campaign results, audience engagement, and retention metrics.•Collaborated with state government campaigns (Rajasthan, Punjab, Maharashtra) to build citizen engagement initiatives.•Oversaw SEM campaigns, optimizing for performance, retention, and ROI.

Education

• Savitribai Phule Pune University

  Master of Business Administration - MBA, Marketing

• Rani Durgavati Vishwavidyalaya

  Bachelor of Commerce - BCom

Skills

• Marketing Strategy
• Youth Development
• Events
• Social Networking
• Materials
• Marketing Research
• Market Research
• Strategic Planning
• Teamwork
• Team Management
• Marketing
• Negotiation
• Marketing Management
• Microsoft Office
• Construction
• Journalism
• Quality Management
• Contract Negotiation
• New Business Development
• Business Development
• Customer Relationship Management (Crm)
• Organization
• Business Strategy
• Management
• Restructuring
• Tourism
• Coordination
• Microsoft Excel
• Powerpoint
• Trading
• Leadership
• Pricing
• Modeling
• Qualitative Research
• Radio
• Microsoft Word
• Office Management
• Xilinx
• Network Administration
• Teachers