Prachi Choudhary
Customer Insights & Digital Transformation Manager | Bajaj Auto | IIM Indore \'20
- Role
- Customer Insights Manager at Bajaj Auto Ltd
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Prachi Choudhary
I am a results-driven professional with 4+ years of experience in the automotive sector, specializing in customer insights, market research, brand strategy, and digital innovation. Passionate about driving digital transformation, I specialize in crafting innovative strategies that align business with the digital age. Leveraging my experience in program and product management, I’ve successfully led cross-functional teams to deliver impactful solutions. With a keen focus on customer-centricity and a knack for deciphering customer insights, I’ve helped shape products that resonate with user needs.
Experience
Customer Insights Manager
Aug 2023 — Present · Pune, IN
Focus Areas: Brand Insights | Product Planning | Strategic Growth Portfolio: Flagship brands Pulsar and Chetak Electric- Led pre-launch consumer studies for 9 models across segments to validate design, feature preferences, and pricing- Boosted Chetak EV’s share in Bangalore from 3% → 5% by refining product offerings and enhancing in-store experience- Managed brand tracking for 7 ICE motorcycle brands + 1 EV, delivering insights on awareness, imagery, and salience- Allocated ₹2 Cr budget across 15+ research projects—optimizing agency selection, timelines, and impact- Conducted ad effectiveness checks and brand lift studies to inform campaign strategy- Partnered on 10+ ride events with PR, media, and influencer teams to drive experience-led brand credibility
Education
Indira Gandhi Delhi Technical University for Women
Bachelor of Technology - BTech, Mechanical Engineering
2014 — 2018
Indian Institute of Management, Indore
Master of Business Administration - MBA, General Strategy, Sales & Marketing
2018 — 2020
Skills
- C
- Html
- Events Coordination
- Research
- Microsoft Office
- Event Management
- C
- Team Management
- Management
- C++
- Ptc Creo
- Microsoft Word
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