Prachi Chavan

About Prachi Chavan

I’m a design and experience leader with 14+ years of building digital products, brand systems, and customer experiences across enterprise, consumer tech, fintech, media, and e-commerce.Currently at Asian Paints, I lead UX/UI initiatives that sit at the intersection of design, brand, technology, and business strategy. My work focuses on creating scalable, human-centered experiences—from defining design systems and experience principles to driving measurable outcomes like engagement, conversion, and adoption.Over the years, I’ve partnered closely with product leaders, engineers, marketers, and business stakeholders to turn complex problems into clear, intuitive, and impactful experiences. I’ve led omnichannel design programs (web, app, in-store), built and governed design systems, and mentored designers across levels to raise both craft and confidence.I believe great design isn’t just how things look—it’s how clearly they work, how consistently they scale, and how deeply they resonate with people.I’m always interested in conversations around design leadership, experience strategy, and building design maturity at scale—especially in global and growth-focused organizations.

Experience

1. Senior Brand Manager - Specialist Ux Ui

   Asian Paints

   Sep 2025 — Present

Education

• L S Raheja College of Arts and Commerce

  Foundation degree, Design and Applied Arts

  2007 — 2008

• College of Home Science Nirmala Niketan 38 New Marine Lines Mumbai - 400 020

  Higher National Diploma, Applied art

  2009 — 2012

Skills

• User Interface
• Photoshop
• Graphic Design
• Web Design
• Logo Design
• Creative Direction
• Advertising
• Indesign
• Mobile App Design
• Art Direction
• User Interface Design
• Layout
• Interaction Design
• Corporate Identity
• Powerpoint
• Illustrator
• Typography
• Microsoft Office
• Graphics
• Illustration