Prachi Aggarwal
Lead Solution Advisor
- Role
- Lead Data Analyst at Deloitte
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Prachi Aggarwal
Post graduate in Master of Computer Applications. Technical Skills:•Data Analytics:SQL, Classifiers( KNN, Naive Bayes, Logistic Regression), Regression( Linear, Multiple), ANOVA, Clustering Techniques, Python, Hive• Business Intelligence and ReportingTools:PowerBI, Tableau, Datorama, Microsoft Excel( Pivot tables, VLOOKUP), Dbeaver, Trifacta, Alteryx, Data Refinery, Salesforce CRM, Salesforce CPQ, Sales Cloud, SSAS,SSIS, SSRS•Programming Languages:Python, R•Microsoft Office:Excel, Word, PowerPoint, Outlook Developed automated and interactive dashboards and reports for internal departments as well as worked with on onshore team.such as marketing, finance, operations, product/engineering using Power BI, R, Python, SQL, Alteryx, Tableau, Datorama Responsible for KPIs, weekly/quarterly financial forecasting to measure the performance. Generated reports on Salesforce.Analyzed the total capacity, lifetime revenue and opportunities won based on varied variables and factors to identify risks and opportunities. Performed active channel partners analysis to provide insights for strategic decisions that impact competitive position, product utilization, and marketing ROI. Worked with stakeholders to define business and system requirements.Worked with digital analytics platform Google Analytics to build custom dashboards, explore data sets and make recommendations based on digital marketing performance.Tracking outbound links tracking, Vimeo, Youtube video tracking and other event trackingSupporting regular and ad-hoc reporting for campaigns, channel, web and conversion funnel performance on a weekly and monthly basis.Contributed to build an analytics strategy for digital marketing goals and objectives.Defined goals, SEO best practices are properly implemented on newly developed codeRecommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Experience
Lead Data Analyst
May 2022 — Present
Education
Indira Gandhi National Open University
Master of Computer Applications - MCA, Computer Software Engineering
2017 — 2020
Indira Gandhi National Open University
BCA - Bachelor of Computer Application, Computer Software Engineering
2013 — 2017
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