Pracheta Saha

About Pracheta Saha

As a Marketing Specialist at P&G India, I am currently working as a part of the Commercial team for India Fabric for legacy brands- Ariel and Tide. I have currently developed and executed one of a kind marketing campaign using DEMOs for the first time ever for fabric as a category and have actively worked towards analyzing market trends, consumer insights, and competitive landscapes to inform strategic decisions and adjust marketing tactics using softwares like Nielsen and HHP Kantar. In my earlier stint as a Public Relations Specialist at Xiaomi, one of the leading smartphone brands in India, I am responsible for planning and executing product launches and PR campaigns that enhance the brand image and reputation. I have an MBA from KIIT School of Management, where I specialized in Marketing and Media Management, and a Bachelor\'s Degree in Mass Communication from Xavier University. I have over three years of experience in PR and Marketing, having worked as a freelance writer and a PR Specialist at Lakmé Lever, a leading beauty and personal care company. I have developed strong skills in external communications, marketing communications, media agencies, and content creation. I am passionate about creating impactful stories that connect with the audience and drive engagement. I am also committed to learning new skills and staying updated with the latest trends and best practices in the PR industry.

Experience

1. Brand Marketing Specialist

   Procter & Gamble

   Jul 2024 — Present · Mumbai, IN

   Ariel & Tide

Education

• XAVIER UNIVERSITY, BHUBANESWAR

  Bachelor’s Degree, Mass Communication/Media Studies

  2016 — 2019

• KIIT School of Management (KSOM), Bhubaneswar

  Master of Business Administration - MBA

  2020 — 2022

• Loyola School, Bhubaneswar

  High School, Business/Commerce, General

  2014 — 2016