Prachee Mashru

About Prachee Mashru

Raised in Mumbai and seasoned by my time in London, I’ve worn many hats across the creative industry - writer, presenter, events coordinator, producer, publicist, A&R, and more. What ties it all together is my expertise in audience consumption, cultural communications, and developing artists and brands that resonate.Today, I’m the founder of THIS, a PR and creative consultancy that connects dots in ways that leave cultural impact - through media seeding, organic coverage, narrative building, PR activations, and experiences that matter.We also run our own IP - Girls Girls Girls, a female-led platform that celebrates and amplifies voices of women, by women.All things female-led. All things culture-driven. THIS? is it.

Experience

1. Founder

   This Agency

   Apr 2023 — Present · Mumbai, IN

   THIS? is a female-led creative consultancy based in Mumbai, working at the intersection of culture, community, and storytelling. We build artists, brands, and ideas through PR, strategy, and cultural experiences that actually resonate. Whether it’s launching a project, shaping perception, or creating moments that matter — we help people show up meaningfully. Clients roster:

Education

• City St George’s, University of London

  Music Business - Records, Publishing and Finance

  2019 — 2019

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  International Baccalaureate Diploma Program

  2002 — 2017

• University of the Arts London

  Bachelor of Arts - BA, Communication and Media Studies

  2017 — 2021