Prabir Halder

About Prabir Halder

SITI Networks empowered the growth of advertising portfolios by consistently surpassing sales targets and delivering customized solutions aligned with client goals. Collaborated with teams to negotiate contracts, optimize revenue, and build lasting partnerships with both local enterprises and national brands. Calcutta University graduate with a strong foundation in business and commerce, complemented by expertise in sales presentations and marketing strategy. Dedicated to fostering client success and leveraging market insights to identify opportunities in a competitive landscape.

Experience

1. Ad Sales

   SITI Networks Ltd.

   Aug 2017 — Present

   Generated and managed a portfolio of advertising clients, including local businesses and regional/national brands. Consistently achieved and surpassed monthly sales targets by 90 - 96% Developed and presented tailored advertising proposals to clients, aligning with their marketing objectives and budget. Negotiated advertising rates, contract terms, and value-added services to maximize revenue and client satisfaction. Cultivated and maintained strong relationships with advertising agencies, media buyers, and direct clients. Conducted thorough market research and competitor analysis to identify new business opportunities and emerging market trends. Collaborated with internal teams (marketing, programming, and operations) to ensure seamless campaign execution and delivery. Monitored campaign performance, provided clients with regular reports and insights, and recommended optimization strategies. Managed end-to-end sales cycle, from lead generation to deal closure and post-sales support.

Education

• University of Calcutta

  GRADUATION (B.COM (H.))

• Calcutta University, Kolkata

  Bachelor's degree, Business/Commerce, General

  2011 — 2014