Prabir Bera
Customer Data Platform | Twilio Segment (CDP) | Braze (CEP) | Salesforce Marketing Cloud (SFMC) | Pardot Expert | CRM
- Role
- Marketing Technology Associate Manager at Springer Nature
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prabir Bera
With 9+ years of experience in Salesforce.com, Marketing Automation tools, and Digital Marketing & Analytics, I am a MarTech professional who can see the big picture and understand the needs of both the technical and business sides. I currently lead the Salesforce Marketing Cloud team for the largest cosmetics and beauty brand at Accenture, where I oversee campaigns and journeys in Pardot, advise on best practices and strategy, and enable the global marketing team to achieve their business objectives.I enjoy solving problems and coming up with solutions in a timely manner, using KPIs and measurable metrics to run automated drip programs, convert prospects into leads, track sales cycle stages, and analyze campaign performance across all engagement mediums. I am an avid learner and keen on applying my acquired knowledge to practical areas. I have 3X Salesforce certifications and multiple certifications from Google and HubSpot Academy. I also have strong skills in email creation, web forms, landing pages, CRM integration, responsive design, social media, lead scoring, lead generation, SEO and PPC basics, B2B data mining, web analytics, content management system, webinar promotion, automated email campaigns, content publishing, infographic, dashboards, data analysis, sales and marketing alignment, and end to end marketing campaign analysis.
Experience
Marketing Technology Associate Manager
Apr 2024 — Present · Pune, IN
Education
Osmania University
Bachelor of Science (B.Sc.), Mathematics, Electronics, Computer Science
2007 — 2010
Savitribai Phule Pune University
Master of Computer Management, IT
2010 — 2012
Sinhgad Institute Of Management
Post Graduate Diploma in Management, Marketing
2010 — 2012
Chaipat High School
Basic Schooling, Sicience
2002 — 2007
Skills
- Advertising
- Pardot
- Customer Service
- Product Marketing
- Blogging
- Teamwork
- Tridion 5.2
- Budgets
- Digital Marketing
- Budgeting
- Event Management
- Market Research
- Keywards
- Email Marketing
- Google Adwords
- Social Media
- Facebook Marketing
- Google Console
- Strategy
- Microsoft Office
- Sales
- Business Strategy
- Marketing Strategy
- Marketing Communications
- Analysis
- Social Media Marketing
- Google Analytics
- Photoshop
- Project Planning
- Google Tag Manager
- Marketing
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