Prabhu Sivakumar
- Role
- Director Product Strategy - Global Sales Systems at Disney Media & Entertainment Distribution
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Prabhu Sivakumar
I am a highly accomplished visionary Product Management Leader with 20+ years of SDLC…
Experience
Director Product Strategy - Global Sales Systems
Disney Media & Entertainment Distribution
Apr 2009 — Present
Build Disney\'s first cross-platform advertising sales suite of products to drive advertising sales revenue. Build/Integrate addressable forecasting for all digital properties with vendor integrations (Yield Analytics) and internal engineering teams. Possess the vision to use technology to disrupt the existing business process and improve productivity. Build a high-performance development team, providing regular one on one sessions that offer guidance and mentorship on their projects and coach them on the domain and best practices in product management. Notable Accomplishments: Spearhead Advanced Advertising efforts of Disney Ad Sales to support Data Driven Linear, Addressable Advertising and Programmatic TV through integration with various vendors like XANDR (Clypd), Amobee and Nielsen. Integrate data science and optimization into applications that facilitate decision-making and improves yield on our Disney media inventory, launching successful products in the US, Latin America, and the Pacific Rim. Collaborate with executive management and data science and technology leaders to incorporate business strategy, innovation, and project prioritization in the development of a dynamic product portfolio. Meet the demands of media consumption in the future, creating a vision document on the capabilities needed in our suite of Ad Sales products to support advertising sales across multiple platforms of distribution. Build a high-performance development team, providing regular one on one sessions that offer guidance and mentorship on their projects and coach them on the domain and concepts of product management. Achieve 7.5 times ROI (Return on Investment) on the Yield Management system that was conceived, designed, developed and released by the team after thorough User Acceptance Testing. Direct the development and implementation of a Mobility Product that cleared $1.75M worth of inventory in two months of its release.
Skills
- Agile Methodologies
- Requirements Analysis
- Integration
- Strategy
- E-Commerce
- Software Development
- Cross-Platform Sales
- Management
- Project Management
- Software Project Management
- Requirements Gathering
- Problem Solving
- Workflow Management
- Cross-Functional Team Leadership
- Agile Project Management
- User Interface Design
- Scrum
- Product Management
- Business Process Improvement
- Business Process
- Software Documentation
- Consulting
- New Media
- Business Analysis
- Process Improvement
- Requirements Management
- Enterprise Architecture
- Digital Media
- Analytics
- Analysis
- Mobile Devices
- Sdlc
- Vendor Management
- Business Intelligence
- Business Strategy
- Product Design
- Usability
- Business Requirements
- Product Development
- Leadership
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