Prabhu M

Trade Marketing Manager @Godrej & Boyce Mfg. Co. Ltd.

Chennai, IN

1) Godrej Enterprises, Mar 18 (2024 to till Now)Designation: Trade Marketing Manager – Chennai Branch(14 District)• Marketing Adherence - Develop and execute trade marketing strategies for Home Appliances in the Chennai region, focusing on market share growth and brand visibility. Key responsibilities include- BTL activities and Collaborating with HO for ATL- Analyze Market trend Enhancing premium counter visibility- Vendor Networking – for Effective utilization of budget- Budget Track for to meet up ROI- Driving digital initiatives- Aligning Sales team with the Marketing initiative- TP engagement • Team Handling and Building – Avg 380 People Under to me, Including 10 TL and MIS to Deliver the sellout for the branch• Training - Conduct training sessions 10 TLs and 370 Advisors on product knowledge and product enablers and it include both classroom and on-floor • Data Driven - Continuously monitoring and modifying sales processes for optimal performance to match and upgrade with the Competition• Process driven – Implementing and ensuring process set by HO in the branch level, Aligning HO and Branch for Marketing and Sales Excellence

University of Madras

Master of Business Administration - MBA