Prabhu G S
Senior Marketing Associate at BHIVE Workspace | Digital Marketing & Retention Specialist | Growth & Analytics
- Role
- Senior Marketing Associate at BHIVE Workspace
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prabhu G S
Growth & Lifecycle Marketing professional with 6 years of experience across fintech…
Experience
Senior Marketing Associate
Nov 2024 — Present · Bengaluru, IN
Plan, execute, and track integrated marketing campaigns across online & offline channels to drive conversions and brand visibility. Develop and optimize lifecycle journeys (Push, Email, SMS, WhatsApp, IVR) via WebEngage to nurture leads, improve retention, and boost engagement. Manage campaign performance by analyzing key metrics (CTR, CPC, conversions) and optimizing strategies for maximum ROI. Align marketing initiatives with business objectives by collaborating with cross-functional teams (sales, product, and operations). Lead budget allocation & tracking to ensure cost-effective marketing execution. Deliver data-driven insights that shape marketing strategy and support leadership decision-making.
Education
Jansons Institute of Technology
Bachelor of Engineering - BE, Electronics and communication engineering
2011 — 2015
Thiagarajar School of Management
PGDM, Marketing, sales and analytics
2019 — 2021
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