Prabhat Kumar

About Prabhat Kumar

Hey, I\'m Prabhat! Thank you for Stopping by my Profile!Here\'s a Little Something About MeA Person having a strong intent to turn his ideas into Reality, Worked on Several Personal Projects (like Merchandise Printing, Edtech B2B, Digital Marketing, FMCG), Coordinate Event, Done Several Internships throughout my College Life.If I had to Define Myself in one word I would call myself a \"Learner\"Key Competencies:•Leadership and Management•Networking and Team Cohesiveness•Persuasion and Negotiation•Perform Dynamically & Adaptable•Enjoy working in a TeamKey Achievements:Organize a gaming event and make it 300% ProfitableCoordinate in a College Fest as a Head of Sourcing merchandise.Convert a revenue of ₹900K for a Real Estate OrganizationHandle the major Operations in Real Estate Startup like Buying Materials, Managing Properties, Etc.Handled the Marketing Activities of a Fintech Startup from Coordinating with College Societies to Handling Social Media to Hire Marketing Team.Now, Working on a Jubilant Foodworks Newly Launched Brand Popeyes.Connect With me.Feel Free to Drop me a Direct Message on LinkedIn and you can also connect me at P••••••••@gmail.com

Experience

1. Deputy Manager (Loans)

   Bajaj Markets

   Oct 2023 — Present · Pune, IN

   Performance Marketing Specialist with 4+ years of experience managing large-scale paid media campaigns and affiliate partnerships across fintech, eCommerce, and F&B sectors. Successfully led Bajaj Finserv Personal Loan Google Ads campaigns with monthly budgets of ₹45–60 Lacs, achieving a 15% reduction in COA and a 10% increase in qualified leads. Scaled high-performing search campaigns by 50% while maintaining CPA targets and optimized bid strategies, ad formats, and negative keywords—boosting ROI by 25% and CTR by 15%.Implemented cost segmentation and budget reallocation strategies that reduced wasted spend by 18%, alongside detailed search term audits that improved keyword relevance and lowered CPC by 10%. Leveraged Google Analytics, Ads Manager, and internal CDP tools to build automated performance dashboards, enhancing real-time visibility and decision-making. Focused on high-margin segments, improving overall campaign profitability by 25%.In affiliate marketing, managed partnerships with a monthly budget of ₹45–55 Lacs, driving a 10% improvement in conversion rates and 15% higher lead volume. Negotiated cost-efficient payouts, reducing CPA by 40% while ensuring lead quality. Spearheaded affiliate initiatives that led to a 20% increase in loan disbursals over six months.Handled full-funnel optimization from ad impression to disbursal, identifying drop-off points and optimizing customer journeys. Collaborated with channels to minimize outside geo-location leads and aligned campaign strategies with risk policy changes to maintain funnel efficiency.Tools & Stack: Google Ads, Meta Ads, MGID, Netcore Martech, EP (Internal CRM), Adobe Analytics, Mouseflow, GT Matrix, MS Excel.Key Metrics: Impression, CPM, CPC, CPL, CPAIP, COA, CTR, Funnel Conversion (Traffic to Lead, Lead to FF, FF to AIP, AIP to Disbursal), Microsegment Analysis, Call Center Dispositions (NI, NE, NC & UC).

Education

• FLORA DALE SCHOOL DELHI-95

  Senior Secondary Education

  2016 — 2018

• SRM IST Chennai

  Bachelor's degree, Business Management, and Marketing

  2018 — 2021

• Delhi Public School - India

  Higher Secondary Education

  2006 — 2016