Prabhat Dayal

About Prabhat Dayal

Beer, brands, and business building — that’s been my playground across North India. I lead the ₹480-crore Lucknow Zone for AB InBev, growing super-premium brands like Corona and Hoegaarden in one of India’s toughest, most regulated markets. From Tier 1 lounges to Tier 4 towns, I’ve scaled premium demand, executed visibility across 2,400+ outlets, and partnered with 54 distributors to keep performance predictable and profitable.In the last year alone, I delivered 70%+ growth in premium brands, 107% Joint Business Plan delivery, and maintained Trax execution scores consistently above 80%. Whether it’s fridge placements, back-bar visibility, or perfect-serve systems, I care deeply about making the last mile as strong as the strategy deck.Before my frontline role, I managed portfolio P & Ls for India’s non-beer category at AB InBev HQ — Hoegaarden Gin, Beats, Dyavol, and other imports. From SKU profitability modelling to RFID pilots that lifted keg returns from 83% to nearly 100%, I learned how data, pricing, logistics, and discipline shape sustainable margins. Sometimes real growth is about saying no — cutting losses before chasing wins.And beneath all of this sits my grounding at Mu Sigma: three years of analytics, forecasting, CXO-level problem solving, and commercial modelling across Microsoft, Walmart, and Mercedes. That experience built the structured thinking and analytical toolkit I now use quietly behind every forecast, beat plan, P&L review, or distributor discussion.What ties it all together? Clarity, accountability, and execution. Whether I’m coaching a frontline team, negotiating fridge placements, rationalizing SKUs, or shaping premium strategy, I care less about titles and more about outcomes — measurable, memorable, and sustainable.If you’re building something ambitious in AlcoBev or FMCG — or just want to jam on premiumisation, distribution, pricing, analytics, or market expansion — let’s connect.

Experience

1. Sales Manager Super Premium (Lucknow Zone)

   AB InBev

   Mar 2024 — Present · Lucknow, IN

   Leading the ₹480-crore Lucknow Zone across premium on-trade and general trade with a 10-member team and 54 distributors.Highlights • Delivered 70%+ YoY growth in Corona & Hoegaarden; expanded premium portfolio into Tier 3/4 towns. • Rolled out 17 JBPs and 2 RTC programs, delivering 107%+ KPI achievement across distributors. • Built premium visibility with 220+ branded fridges, POSM, and Perfect Serve assets. • Maintained Trax execution scores above 80% across all priority premium outlets. • Led 9 Territory Sales Executives + 1 Hospitality Executive; strengthened beat management and daily volume tracking. • Twice awarded Fanatic Owner for market share gains vs Carlsberg and portfolio visibility dominance.• Strengthened distributor profitability through structured margin reviews, claim audits, and SKU-mix interventions.• Improved forecasting accuracy using district-level micro-models based on outlet segmentation, licensing cycles, and seasonality patterns.• Built talent capability through weekly coaching, on-ground joint working, and cross-functional alignment with Supply, Finance, and Trade Marketing teams.

Education

• National Institute of Technology Srinagar

  Bachelor's degree, Information Technology

  2012 — 2016

• MICA | The School of Ideas

  PGDM - C, Marketing/Marketing Management, General

Skills

• Matlab
• Sql
• R for Statistical Analysis
• C++
• C
• Programming
• Microsoft Office
• Windows
• Powerpoint
• Microsoft Excel
• English
• Python
• Engineering
• Google Fusion Tables
• Teamwork
• Html5
• Mysql
• Html
• Interpersonal Communication
• Dbms
• Management
• Microsoft Word
• Big Data
• Java