Prabhakaran M
Performance Focused Digital Marketing Analyst | SEO & Blogging Enthusiast
- Role
- Digital Marketing Team Lead at Ranku_Higher
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Prabhakaran M
Holding a Bachelor of Technology in Information Technology from Sri Krishna College of…
Experience
Digital Marketing Team Lead
Apr 2024 — Present · Coimbatore, IN
Strategic Leadership: Lead a diverse team of digital marketing professionals, fostering a collaborative environment to drive innovative marketing strategies aligned with company goals.Campaign Development & Management: Designed and executed multi-channel digital marketing campaigns (SEO, SEM, social media, LinkedIn, email marketing, content marketing)Performance Analytics: Utilized tools like Google Analytics, Search Console, SEMrush and Looker Studio to monitor campaign performance, analyze key metrics, and generate actionable insights,Budget Management: Managed an digital marketing budget, optimizing spend across channels to maximize effectiveness and ensure cost-efficiency.Cross-Functional Collaboration: Worked closely with sales, developer, and creative teams to ensure cohesive messaging and alignment of marketing initiatives with business objectives.Innovation & Trends: Stayed abreast of the latest digital marketing trends and technologies, implementing new tools and strategies that enhanced campaign performance and competitive advantage.Content Strategy: Oversaw the creation and distribution of high-quality content, increasing audience engagement and strengthening brand presence across digital platforms.Client & Stakeholder Communication: Maintained strong relationships with clients and stakeholders, presenting campaign results and strategic recommendations to drive continued investment and support.
Education
Sri Ramakrishna Polytechnic College
High School Diploma
2012 — 2015
Sri Krishna College of Engineering and Technology
Bachelor of Technology
2015 — 2018
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