Prabhakar Yadav

About Prabhakar Yadav

Professional experience with Retail Banking, Broking & TelecomA result oriented professional with Finance & Product having over 14 years of experience with innovative and Digital process *Unsecured Loan 10 seconds*ATM 10 Seconds Loan*Loan Assist Application*Channel Management for unsecured loan*Closely analysing the process and businessIdentify Campaigns segments with specific requirements and create value propositions to target opportunities.*Conceptualise and develop new Campaign segments so that will add to or grow existing Business streams*Managing DAP process where in Approval get in 30 minute leads gets generate in CRM and automatically flows to LOS after dedupe and CIBIL check *Drive the Process and sales team for PL/BL (ATM & Topup) 10 seconds digital Loans. Work closely with marketing team, IT team, external auditor and extral vendor for deploying the new changes in the process.Worked with leading organizations like Religare Finance Services Ltd, Angel Broking, Aircel Ltd in various Sales & managing Retail, Distribution, Enterprise, SME, Direct Marketing & Modern Trade Businesses,Personal Loan,Consumer Durable product.

Experience

1. Product Manager

   HDFC Bank

   Apr 2011 — Present · Mumbai, IN

   Responsible for Launching of new process and designing cross sell campaigns, marketing communication for the product; ensure implementation of credit and operations process and creating new avenues for customer acquisition.Involved in India\'s 1st 10Second Personal Loan.(Customers can now get funds in 10 Second). closely analysing the process and business every minute and update to group head. Involved in India\'s 1st Paperless Personal Loan. Customers can now get funds with \"Zero Documents\")Managing DAP process where in Approval get in 30 minute leads gets generate in CRM and automatically flows to LOS after dedupe and CIBIL check. Use of technology for Instant call back to customers for superior experience & reducing Coa. Process improvements and launch of on-line application platform to reduce customer E2e TATIdentification and creation of New customer segment for portfolio diversificationcustomer touch points through marketing analytics campaign and provide key business insights for business development.Leads are generated through direct banking channels (ATM, Net Banking, E-delight, E-mailers, SMS and Voice Blast)Uploading all the leads in CRM and arranging conference call twice a week and co-ordinating with sales manager for pushing conversation and updating the status and resolving their queries in CRMCRM Process to be rolled out for Sales manager mapping for new product and Creating new avenue for customer acquisition e.g. Toll Free number for Personal Loan (PL), Business Loan (BL) & Consumer Durable Loan (CD)Closure of Process for Model and Product master maintenance, which is key for CD & LSP product to tracking and provide business reporting to Dealers/ Manufactures etc. Implementing Cash Back process across brands and dealers on a monthly basis.Ensure that the Detailed MIS is Published which will help the Region & grow volumes for Personal Loan Business Loan & Consumer durable Loan

Education

• Bhavan's R. A. College of Arts & Commerce

  Bachelor of Commerce - BCom

  2001 — 2002

• Lala Lajpatrai Institute Of Management

  Master of Business Administration - MBA

  2006 — 2009

Skills

• Financial Analysis
• Credit
• Microsoft Office
• Sales
• Retail Banking
• Banking
• Risk Management
• Campaign Management
• Business Analysis