Praapti Pande

SEO Executive at Schbang | MBA Marketing \'22 | Digital Marketing Enthusiast

Role
Search Engine Optimization Executive at Schbang
Location
Mumbai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Praapti Pande

Currently working as an SEO Executive in the Business Transformation Department at Schbang. I have over a year of experience in Website Designing, Social Media Strategy & Marketing, Email Marketing, and SEO for Consumer clients in industries such as Health Care, EdTech, and FMCG. As an INTP, I am intuitive and analytical at work. By nature, I am inquisitive and eager to learn new things.

Experience

  1. Search Engine Optimization Executive

    Schbang

    Dec 2022 — Present · Mumbai, IN

    Brands: Bodycraft Salon, Finolex Pipes, The Gift Studio, Hershey\'s India, ITC Estore, Britannia My Startup Contest.Responsibilities:1. Execution of planned SEO activities on a daily basis: On-page and off-page optimization recommendations to improve website visibility and rankings.2. Checking implementation done by the website team: To ensure that the recommended SEO changes are properly implemented on the website.3. Coordinating with the content team to execute strategy: To align blog strategies and content structure recommendations4. Maintaining MOM with internal and external teams: Documentation of key discussions and action points from SEO stand point.Apart from the SEO Responsibles I also had the opportunity to work on brand pitches for Becosules, ITC Estore, Montra Electric, and Trivandi. My contribution were:1. Execution of keyword and competitor research for each brand to gain insights into their brand share of voice and search potential.2. Gaining a thorough understanding of the SEO requirements and objectives for each brand.3. Crafting persuasive brand pitches that highlight the advantages of implementing SEO strategies such as the EEAT model, Silo Structure, Backlink Strategies, and more.Strengths: On-Page SEO and Competitor Analysis

Education

  • Somaiya Vidyavihar University

    Bachelor of Commerce - BCom, Accounting and Finance

  • JankiDevi Bajaj Institute of Management

    Master of Business Administration - MBA, Marketing

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Praapti Pande — Search Engine Optimization Executive at Schbang in Mumbai, IN | Unifers