Prashant Rai
Technical Account Management | ORTB | Programmatic Advertising | DSP I SSP
- Role
- Sr Executive - Ad Ops & Publisher Management at datawrkz
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prashant Rai
Programmatic advertising professional with over 4.5 years of experience driving revenue growth and operational excellence across top DSP and SSP platforms. Skilled in managing end-to-end programmatic campaigns, optimizing partner integrations, and maximizing yield through strategic demand and supply alignment.The Edge i Offered•Configured and managed demand/supply partner endpoints with bundle ID blocking, category filters, and geo-targeting to control traffic quality and partner capacity.•Executed a $2.10 CPM, 30M imp programmatic guaranteed deal for Publicis Group across premium Business & Finance websites.•Delivered direct programmatic guaranteed campaigns yielding $10-$15k margin for clients like Toyota, Verse, Adobe, and Fancode.•Managed advertiser campaigns for Accor Hotels, Standard Chartered Bank, and Razor Blade, achieving 2.5x ROI through audience, creative, and budget optimization.•Earned $8-$10k margin on the OpenRTB vertical by onboarding and aligning direct and intermediary partners across app, web, CTV, video, and native inventory.•Combining technical expertise with strategic revenue focus, I thrive on solving complex programmatic challenges and delivering measurable ROI.
Experience
Sr Executive - Ad Ops & Publisher Management
May 2024 — Present · Bengaluru, IN
Education
Mahatma Gandhi Kashi Vidyapith University, Varanasi
Bachelor of Commerce
Bengal Institute of Business Studies
Master of Business Administration - MBA+PGPDM, Digital Marketing
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