Pprashant Dubey

About Pprashant Dubey

Designing AI-native enterprise systems. UX Design Leader at IBM working at the intersection of artificial intelligence, product design, and enterprise platforms. I focus on building agentic experiences where humans and AI collaborate through structured workflows, contextual intelligence, and observable decision systems. Currently leading design for AI platforms within IBM Consulting Advantage, Enterprise Advantage including Agentic App Studio, Context Studio, and Agentic SDLC. My work explores Agentic UX architecture, AI governance, and the design of multi-agent systems at scale. Certified Usability Analyst (HFI-CUA). Author of a book on User Experience and Artificial Intelligence.

Experience

1. Design Leader

   IBM

   Sep 2025 — Present

   AI Integration Services | IBM Consulting Leading UX for AI Integration Services with an AI-first mindset—where rapid prototyping, user-centricity, and intelligent automation intersect.UX strategy and design execution for AI Integration Services at IBM, with a focus on building scalable, intelligent, and enterprise-ready experiences.End-to-end product design efforts across agentic workflows, AI-driven advisory systems, and automation tooling—grounded in an AI-first design approach that blends human insight with machine intelligence.I focus on accelerating design cycles by integrating AI into the UX process—enabling faster, smarter decision-making while keeping users at the core. This includes driving process improvements, leveraging AI for wireframing and interaction modelling, and ensuring tighter alignment between design and delivery.In parallel, I actively track and analyze how agentic AI is reshaping industry norms, using competitive insights to inform design strategy and future-forward experiences.

Education

• C-DAC, Ahmedabad

  Diploma in Advanced Computer Arts, Diploma in Advanced Computer Arts

  1999 — 2000

• National Institute of Technology Durgapur

  BE, Mechanical Engineering

  1993 — 1997