Scott Carruthers
Senior Director, Paid Search @Journey Further
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WORK HISTORY
Senior Director, Paid Search @Journey Further
Leeds, GB
EDUCATION
St Bees School
A-Levels, Biology, Mathematics, ICT, General Studies
Leeds College of Art
BA (Hons), Visual Communication
University of Cumbria
Foundation, Art & Design
ABOUT SCOTT CARRUTHERS
I\'ve spent 8 years at Journey Further solving Google Ads problems that most agencies just work around.The complex stuff. Accounts with messy data, challenging client requirements, budgets big enough that mistakes are expensive. The kind of work where you can\'t just follow best practice and hope for the best.My approach: understand the platform properly, test things rigorously, build systems that work without constant babysitting.I lead teams across four offices (Leeds, Manchester, London, New York) and focus on developing analysts who think strategically rather than just execute tasks. We test new features early, challenge conventional wisdom when it needs challenging, and prioritize understanding why something works over just copying what worked elsewhere.I write regularly about PPC strategy, automation, and the gap between what people say works and what actually does.
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