Priyanka Pandey

About Priyanka Pandey

With 7 years of experience in digital marketing, I have honed my expertise in driving business growth through innovative marketing strategies, campaign management, and brand positioning. My journey has equipped me with a deep understanding of the digital landscape, allowing me to develop and execute data-driven solutions that effectively solve marketing challenges. My expertise spans across Ad management, Social media marketing, Brand awareness, Performance management, Email marketing, Lead generation, CRO, copy writing and much more where I have consistently improved ROI. I am highly skilled in utilizing analytics to optimize performance and enhance audience targeting. Throughout my career, I’ve been responsible for branding, awareness and lead gen campaigns that have significantly increased online visibility and customer engagement. My approach is always rooted in a comprehensive understanding of consumer behavior, ensuring that every marketing strategy is tailored to meet the unique needs of the target audience. Client relationship management is at the core of my approach, and I take pride in building long-term partnerships based on trust and results. Whether collaborating with internal teams or external clients, my goal is always to exceed expectations and deliver exceptional value. Key Achievements: Successfully managed end-to-end digital marketing campaigns with lead generation objective and CPL under INR3. Managed paid campaigns with CTR above 0.6%. Oversaw paid advertising budgets exceeding $10K/month consistently achieving a ROI of above 10 even registrations. Developed and executed email marketing campaigns with an increase in CTR of 250%. Created copies and optimized landing pages for clients with CVR above 101.73%. My unique value proposition lies in my ability to identify marketing problems and quickly develop actionable, results-driven solutions. I thrive in dynamic, fast-paced environments and am passionate about continuously learning and evolving to stay ahead in this ever-changing digital world. Let\'s connect if you\'re looking for a results-oriented, creative, and strategic digital marketing professional who can deliver impactful solutions that drive business success.

Experience

1. Performance Marketing Lead

   Beghou

   Oct 2024 — Present

   Managed ABM on LinkedIn for industries of all sizes, collaborating with sales and market research to boost ROI.• Handled Newsletter/event promotions via Hubspot email marketing to identify prospects for sales outreach.• Conducted AB testing on email templates, resulting in a 250% increase in CTR.• Led end-to-end CPC and PPC campaigns on LinkedIn and Adwords to enhance brand awareness- Measure KPIs using Google & LinkedIn Analytics & Hubspot CRM- Creating & managing organic social promotion via HubSpot CRM- Planning and execution of promotions for events as a part of support tothe events team

Education

• Banasthali Vidyapith

  Bachelor's Degree

  2011 — 2015