Matthew Powell

President, North America @B2b International

Los Angeles, CA, US
EMAILS
m••••••••@merkle.com
MOBILE NUMBERS
+18•••••••23

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WORK HISTORY

Jul 2024 — Present

President, North America @B2b International

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Los Angeles, CA, US

EDUCATION

2004 — 2004

Tampere University of Applied Sciences

Media & Film Production

2012 — 2014

BPP University

MRS Diploma in Market and Social Research Practice

2018 — 2021

University of Warwick - Warwick Business School

Master of Business Administration, MBA

SKILLS

Market ResearchQualitative ResearchCustomer Journey MappingPricing StrategyNet Promoter ScoreCustomer Experience ManagementBrand LoyaltyCustomer ExperienceBusiness InsightsQuantitative ResearchCustomer InsightAdvertising ResearchBrand AwarenessCompetitive IntelligenceSegmentationMarketing StrategyB2bConsumer InsightsConsumer InsightCustomer SatisfactionProduct ResearchBusiness-to-Business (B2b)Online Research

ABOUT MATTHEW POWELL

B2B International is the largest business-to-business market research agency in the world, and is part of Merkle, and dentsu b2b.After 10 years heading up B2B International\'s London office, I relocated to our US business in June 2021 to work closely with our clients here in North America. As Managing Director for North America at B2B International, I work closely with a range of organizations in the US, and in particular our clients in the Western US. We work with the world\'s leading b2b organizations, helping them- enhance their customer experience- strengthen their brand- develop, test, and launch new products- or enter new markets. I lead a lot of work in the customer experience space for our clients, and work with a number of clients on enhancing their CX, customer journeys, and developing VOC programs. I also specialize in helping b2b companies develop value propositions, based on a deep understanding of their target customers.

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