Alyssa Powell
Production Director @ DixonBaxi | ex: .Monks, Conde Nast, NBA
- Role
- Production Director at DixonBaxi
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alyssa Powell
I’m Alyssa Powell :) a creative leader and producer who loves turning ambitious ideas into real, unforgettable experiences.Throughout my career, I’ve led global campaigns, live experiences, and large-scale productions across fashion, tech, entertainment, and culture, managing multi-million-dollar budgets, navigating high-profile talent and clients, and guiding international teams from a wild idea to a flawless launch. I’m currently a Production Director at the global branding agency DixonBaxi. Most recently, I created a production agency named Lilac, where I explore new models for creative production, partnerships, and scalable experiences - mostly focusing on photo/video content & experiential.My background sits at the intersection of creative production, operations, and growth. I’ve launched immersive digital worlds and experiential activations, produced global fashion and beauty campaigns, built scalable workflows for iconic brands, and helped agencies grow new business pipelines, all while keeping the creative bar high and the teams energized. I’m known for bringing calm to chaos, clarity to complexity, and momentum to ambitious ideas.Lately, I’m especially excited about how AI, emerging tech, and smarter production systems can expand what’s possible without losing the soul of the work. I thrive on leading multidisciplinary teams, translating strategy into story, and creating work that feels joyful, intentional, and culturally alive.
Experience
Production Director
Mar 2026 — Present
Education
San Diego State University
BFA, Graphic Design
2005 — 2010
ArtCenter College of Design
Industrial Design
2007 — 2008
Skills
- Photography
- Website Development
- Graphic Design
- Logo Design
- Layout
- Videography
- Website Design
- Typography
- Image Editing
- Illustrator
- Illustration
- Photoshop
- Indesign
- Dreamweaver
- Adobe Bridge
- Corporate Branding
- Personal Branding
- Marketing Strategy
- Adobe Creative Suite
- Creative Strategy
- Creative Services
- Social Networking
- Project Management
- Email Marketing
- Brand Development
- Graphics
- Web Design
- Advertising
- Marketing
- Art Direction
- Creative Direction
- Digital Marketing
- Social Media
- Web Development
- Page Layout
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