Pov Minhas
Marketing Delivery Manager @TD
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WORK HISTORY
Marketing Delivery Manager @TD
Toronto, ON, CA
Led the integration of real time capabilities using the HCL Interact tool.(Establishing requirements to move older always on campaigns to the new platform, establishing and documenting processes to ensure widespread adoption, trained the broader team to make the transition seamless)- Led a Marketing Delivery team to ensure the proper delivery of data for marketing communications across a a wide variety of channels (incuding email, web, mobile, direct mail, phone channels)- Working with business partners to establish what was possible from a data perspective, and working with data engineering to translate business specifications into data solutions.
EDUCATION
University of Ottawa
Bachelor of Science, Biology (Honours) with a Minor in Business Administration
Concordia University
Bachelor of Commerce, Marketing
SKILLS
ABOUT POV MINHAS
Database management: Intermediate Oracle SQL - Aquadata Studio and Business Objects. Built and managed databases using MS Access.• Computer expertise: Advanced MS Office Skills (Word, PowerPoint, Excel, Access, and Outlook), Basic Programming Skills (C++, Visual Basic, HTML5/CSS3), proven success at learning new software.• Data Analysis: R, Normal Distribution, Binomial Distribution, Hypothesis Testing, A/B Testing, Data Sampling, Confidence Intervals.
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