Pouneh Hanafi
Vice President Marketing @Introhive
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WORK HISTORY
Vice President Marketing @Introhive
EDUCATION
Ryerson University
B.A.A, Retail Management
Ivey Business School at Western University
EMBA
SKILLS
ABOUT POUNEH HANAFI
Experienced leader with deep and diverse B2B and B2C marketing experience across industries and business maturities — from start-ups to global enterprises, helping businesses accelerate marketing transformations, build new brands or relaunch existing ones, enter new markets and drive growth. I have held progressive leadership roles with demonstrated success in building and scaling teams, creating and implementing integrated marketing programs, and developing communications strategies that drive revenue and market share growth.Expertise:• B2B and B2C marketing strategy, planning, and reporting • Growth marketing and demand generation• Digital marketing, social media, content marketing, paid media, events, and sponsorships• Brand strategy and management• Leadership and coaching• Media relations, corporate and executive communications
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