Poulomi Roy
Chief Marketing Officer @RSH Global
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WORK HISTORY
Chief Marketing Officer @RSH Global
Kolkata, IN
RSH global is a India’s 7th largest skin care company (as per Neilsen Data Mat 2018-19) Key Responsibilities:• Initiated and implemented measurable strategies that aid in driving the business’s revenue goals and increasing awareness at all levels of the business regional and national.• Responsible for the continuous development of the business’s unique and compelling voice, which also aids in building awareness, uniqueness, relevance, esteem, and reputation,among target consumers. Ensuring brand is strong and consistent in all marketing strategies and also ensures that the brand’s story is communicated creatively and dramatically in order to increase SOV.• leverage and broaden the business’s reach and impact by leveraging cause marketing partnerships, celebrity ambassadors and establish strong relationships with market influencers as well as media outlets.• Rally efforts within the marketing department and beyond to ensure that the brand’s standards are maintained across all channel marketing platforms.• Plan and marketing budgets and maintain budget allocation across brand.• Initiated e- commerce as and digital marketing portfolio.
EDUCATION
Delhi University
Bachelor of Arts (B.A.), Sociology
ABOUT POULOMI ROY
As an accomplished marketing leader with over 16 years of experience, I have successfully navigated the dynamic landscape of brand marketing and strategic planning across national and international markets. My journey has been marked by a deep expertise in both digital and traditional marketing channels, including SEO/SEM, social media, e-commerce, and comprehensive ATL/BTL campaigns.Throughout my career, I’ve been at the forefront of creating and executing high-impact marketing strategies that elevate brand visibility and drive revenue growth. My experience spans managing large-scale budgets, fostering strong media relations, and leading cross-functional teams to achieve corporate objectives. I’ve had the privilege of working with some of the most recognized brands, where my contributions have consistently been acknowledged, earning accolades such as the Top 50 CMO by Afaqs and the Times Power Woman award.At RSH Global, I spearheaded the company’s digital transformation, launching and expanding its e-commerce footprint while ensuring brand consistency and relevance in a competitive market. My passion lies in creating compelling brand stories and forging strategic partnerships that resonate with target audiences and maximize ROI.I thrive in fast-paced environments, where my ability to adapt and innovate is key to delivering results. Whether it’s through developing multi-platform content, utilizing cutting-edge marketing tools, or analyzing market trends, my goal remains consistent: to drive meaningful engagement and sustained growth for the brands I represent.Let’s connect to explore how we can collaborate to create impactful marketing strategies that resonate with audiences and achieve business success.
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