Poulami Bhattacharya
Senior Manager Fraud Prevention & Public Awareness @HDFC Bank
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WORK HISTORY
Senior Manager Fraud Prevention & Public Awareness @HDFC Bank
Mumbai, IN
Lead customer awareness initiatives to combat emerging digital frauds• Translate fraud intelligence into customer education campaigns• Design awareness programs covering UPI fraud, APK malware, phishing, and social engineering scams• Execute multi-channel campaigns including billboards, podcasts, and digital outreach• Partner with law enforcement and cybercrime units to strengthen fraud awareness• Develop marketing previews and campaign messaging to simplify complex fraud risks for customer communication• Collaborate with marketing and communication teams to design high-impact awareness creatives and outreach strategies
EDUCATION
ICFAI Business School
PGPM, Marketing
West Bengal University of Technology, Kolkata
Bachelor of Business Administration - BBA, Marketing
ABOUT POULAMI BHATTACHARYA
I work at the intersection of fraud prevention, customer protection, and digital risk in banking.As digital payments and online banking continue to grow, fraud tactics such as UPI scams, APK malware, phishing, and social engineering attacks are evolving rapidly. My work focuses on helping customers stay informed and protected by translating emerging fraud trends into clear, practical awareness initiatives.In my current role, I manage large-scale customer awareness programs, designing campaigns that educate customers about emerging fraud risks and safe digital practices. These initiatives span multiple communication channels and often involve collaboration with internal teams as well as external stakeholders to amplify the reach of fraud prevention efforts.Earlier in my career, I worked in B2B sales, engaging with CXO-level stakeholders and building strong capabilities in communication, relationship management, and strategic discussions.
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