Poulamee Ghosh

Head-communications t & d,tata Power (Brand,media,communications) @Tata Power

Mumbai, IN

Brand custodian overseeing all aspects of brand development- strategy, positioning, brand marketing, brand communications, brand equity, media partnerships leading transition from B2B to B2B2C to B2C segment• Driving Standardization building \'One Tata Power\' Experience across multiple region/business - Brand Playbook; GTM manual for customer facing centers, Uniform Visual language, Contemporizing brand mascot, Logo and brand line creation, unified Vision/Mission statements• Leading content and creative strategy planning, localization and execution across touchpoints (online, offline, outreach, events) for internal and external communication • Developing First ever media IPs -‘Sustainable is Attainable’, bespoke content with media conglomerate News 18 to build green credentials (2X increase in brand mentions); Odisha specific IP creation - annual calendar created from \'Oh my Odisha photography contest\',\'My Odisha My pride kids contest for excellence in art and literary forms garnering 12%+ engagement rate; Partnership with auto conglomerates -Car & Bike and Auto Car strengthening EZ charge brand position and recall; • Digital transformation - revamp of all digital assets (website, social platforms, intranet, customer app), End -end set up of first ever social media command centre for real time response management and social media management• KOL strategic framework conceptualization and creation of multi-level engagement program• Launch of social GPT- unique initiative building employee community of brand ambassadors • First ever Crisis management (communication flow, roles and responsibilities, response templates, do\'s and don\'ts, escalation matrix) process integration in Business Excellence• Leading integrated paid and unpaid media (traditional, digital, content, partnerships) campaigns• On boarding and managing agency relationships-creative, media, social, website, PR• Building integrated communications team and developing \'culture of change\'

Calcutta Univesity

B.Sc, Economics,Statistics,Mathematics

DOEACC Centre

PGCIT, Information technology

Indian Business Academy

MBA, Marketing