Sarah L. Potter
Director of Marketing Strategy • Senior Director of Communications • Strategic Communications • Message Development • Branding • Communications Strategy • Digital & Social • Storytelling • Metrics & Impact Assessment
- Role
- Director of Marketing Strategy at Phelps Health
- Location
- Rolla, MO, US
- LinkedIn followers
- 500 followers
About Sarah L. Potter
I’m a strategic marketing and communications leader who builds brands that people believe…
Experience
Director of Marketing Strategy
Mar 2024 — Present · Rolla, MO, US
I lead the marketing strategy and brand transformation for Phelps Health, a regional healthcare system with employees serving six counties and more than residents in south-central Missouri. Responsible for brand development, digital strategy, media relations, strategic communications, and community engagement- Launched the “Going Beyond Better” brand campaign, generating 2.6M+ impressions in the first two months and improving market awareness and brand perception- Built a systemwide reputation management program that increased average Google ratings by 2+ stars across key locations and significantly improved patient sentiment- Strengthened digital marketing operations through analytics, campaign tracking, and KPI alignment with organizational growth priorities- Partnered with executive leadership to align marketing strategy with business goals, service line growth, and patient access
Education
University of Missouri-Columbia
Bachelor of Journalism, Broadcast Journalism
Western Governors University
Master's degree, Marketing
Skills
- Professional Writing
- Public Relations
- Marketing Strategy
- Communications Strategy
- Marketing Communications
- Social Media
- Copy Editing
- Editing
- Website Development
- Website Management
- Graphic Design
- Indesign
- Video Production
- Advertising
- Promotions
- Newsletters
- Press Releases
- Brochures
- Trade Shows
- Social Media Marketing
- Event Management
- Writing
- Media Relations
- Online Marketing
- Event Planning
- Copywriting
- Marketing Management
- SEO
- Microsoft Office
- Internal Communications
- Email Marketing
- Customer Relations
- Public Speaking
- Market Research
- Strategic Planning
- Brand Development
- Proposal Writing
- Excel
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