Matthew Potter
Senior Copywriter @LegalZoom
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WORK HISTORY
Senior Copywriter @LegalZoom
EDUCATION
James Madison University
B.A., English Literature
Chapman University
Single Subject Credential-English, Secondary Education and Teaching
SKILLS
ABOUT MATTHEW POTTER
A Senior Digital Copywriter and Content Strategiest with a proven background in producing compelling advertising copy for all types of audiences. I have produced highly effective marketing materials for companies such as Expedia Group, Petco, Square, Eddie Bauer, and Travelocity, and my creative writing work has been featured in the Boston Literary Journal, Main Street Magazine and the LIFESTYLE. Highlights include:o Successfully drove traffic to Hipmunk.com website, increasing company visibility and sales.o As part of Petco’s eCommerce team, I helped increased traffic through SEO optimization and focused intent to some categories, as well as their millions of SKUs much as 50% o Helped drive increased traffic to Expedia hotel filter pages as much as 197% through SEO optimized programmatic contento Commended by the client, a top San Diego producer, for outstanding creativity: One of the ads conceptualized was chosen for a national billboard campaign, ultimately creating substantial boosts in public awareness and saleso Sr. Copywriter on a campaign that one 8 golds for One Show San Diego, including Agency of the Year
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