Ben Potenza

Managing Director - Services @EquipNet

Canton, MA, US
EMAILS
b•••••••@equipnet.com
MOBILE NUMBERS
+15•••••••65

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WORK HISTORY

Dec 2024 — Present

Managing Director - Services @EquipNet

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Boston, MA, US

Leading a multi-national team to promote and execute Circular Economy services for EquipNet\'s Global 100 Manufacturing clients. We have a variety of services to identify, appraise, track, store, redeploy, sell, donate the following idle assets.Lab Instrumentation and Manufacturing Equipment eWaste Excess Product Leased Products Laboratories

EDUCATION

1985 — 1989

Syracuse University

BS, S. I. Newhouse School of Public Communications

SKILLS

Marketing StrategySocial MediaMarketing CommunicationsSales ManagementMarketing ResearchCompetitive AnalysisStart-UpsCrmSales ProcessOnline AdvertisingAccount ManagementMarket ResearchInternational MarketingMarketingSemCustomer Relationship Management (Crm)Marketing ManagementMarket AnalysisStrategic PartnershipsLeadershipSEOBusiness DevelopmentDigital MarketingLead GenerationEmail MarketingStrategyE-CommerceSocial NetworkingSocial Media MarketingAnalyticsAdvertisingWebsite DevelopmentSearch Engine Optimization (SEO)Trade ShowsB2b MarketingB2bNew Business DevelopmentOnline MarketingManagementSales

ABOUT BEN POTENZA

With a career spanning 30+ years, I\'ve held senior executive roles, focusing on start-ups, growth management, and international sales/marketing. Joining as the second member of an angel-funded start-up in \'99, I proudly help the company become the world\'s largest surplus asset management firm, serving clients in 170 countries. As part of the 3S Circular Network, EquipNet helps global companies take a leading role in the Circular Economy by putting their idle assets back to work.

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