Posi Babu Korukonda

About Posi Babu Korukonda

Outcomes-Driven Performance Marketer | Media Buying Specialist | Lead Generation Expertise Highly skilled and results-oriented professional with a proven track record in driving growth and maximizing ROI/ROAS through strategic marketing initiatives. With a strong background in performance ad campaigns, Affiliates and media buying, I excel in crafting innovative strategies to generate high-quality leads and optimize conversion rates. Key Highlights:In my current role at Mivi.inResponsible Complete website Numbers (ROAS, CAC/CPO and Revenue)of followingPaid ads - Google and MetaAffiliatesMessage Campaigns(What’s App & SMS)Influencer Marketing - Pilot phase v2Tele Sales - New Initiate saw scalable potential growthAt NxtWaveGenerated 9K to 12K leads per month from Meta (Facebook & Instagram) ads, consistently exceeding targets.Reduced Customer Acquisition Cost (CAC) by 5x and Cost Per Lead (CPL) by 3x, optimizing campaign efficiency and maximizing ROI. Improved Seat reservation percentage from 1.46% to 2.14% in one month, and further to 2.75% in the following month, demonstrating a continuous commitment to optimizing conversion rates and driving results.Drove website optimization initiatives(CRO), significantly enhancing conversion rates across all channels through meticulous analysis and targeted improvements.Explored various platforms including PayTm,Phone Pe Snapchat, ShareChat, Jio-Cinema, Adgebra, Taboola and more, piloting campaigns that yielded significant results.Consistently exceeded expectations and achieved outstanding growth in seat reservations:Exceeded seat reservation targets by 163%, showcasing exceptional performance.Surpassed goals with a growth rate of 176% in achieved seat reservations, demonstrating consistent success.Achieved an exceptional growth rate of 258% in seat reservations, highlighting a dedication to excellence and continuous improvement.Received the Growth Catalyst award in June 2023 for outstanding contributions to business growth.Mentored and guided a team of 4, enhancing their understanding of metrics and funnel optimization.Developed automatic funnel reports, enabling precise estimation of Enrollments, Seat Reservations, and leads based on CPM/CPC/CTR metrics.Passionate about leveraging data-driven insights and innovative strategies to drive measurable results.

Experience

1. Growth Consultant

   Codebegun

   Jul 2025 — Present · Hyderabad, IN

   Heading Marketing - lead gen - Revenue generation

Education

• Jawaharlal Nehru Technological University

  Bachelor of Technology, Electrical engineering

  2016 — 2019

• Surya EM High School, Dowleiswaram

  SSC, High School/Secondary Certificate Programs

  2012 — 2013

• Aditya College Of Engineering & Technology

  Diploma, Electrical and Electronics Engineering

  2013 — 2016