Portia Beaird

About Portia Beaird

Experienced Social Media Operations Manager with a proven track record in streamlining workflows and driving efficiencies across global social media platforms. Currently serving as Senior Global Social Operations Manager at Prime Video, where I design and implement structured operations frameworks for both paid and organic social initiatives. I manage tool governance and security protocols for global social accounts and oversee a team of moderators ensuring brand safety across all owned handles. Previously at Hulu/Disney, I developed comprehensive social media support strategies and training programs that enhanced team performance and customer experience. My expertise includes process optimization, vendor management, and utilizing platforms such as Sprinklr and AirTable to create standardized workflows for 650+ marketers. I hold a Bachelor\'s degree in Public Relations with a Communications minor from Belmont University, and I\'m passionate about creating streamlined social operations that drive business results.

Experience

1. Senior Global Social Operations Manager

   Prime Video & Amazon MGM Studios

   Dec 2024 — Present · Los Angeles, CA, US

   Define, execute, track, and document structured social operations approaches with clear frameworks to drive streamlined workflows and efficiencies • Collaborate with global paid and organic social stakeholders to design and carry out social ops, ranging from ticket intake, tool and third-party vendor management, to creating standardized workflows• Work directly with publishers to understand best practices for campaign execution and performance reporting to guide operations priorities and frameworks • Coordinate between Paid and Organic Social teams and publishing tools (e.g. Sprinklr) to establish tool governance standards, standardize permissions structures and approvals, and perform global admin tasks for 650+ marketers• Implement comprehensive account security protocols for global social accounts, ensuring compliance with internal policies• Develop social media moderation guidelines and manage a global team of moderators who hide/remove abusive social comments on owned handles, reporting on trends/threats to stakeholders

Education

• Belmont University

  BS, Public Relations

  2008 — 2012