Natalie Porter
Senior Director, Supplier Performance Analytics & Enablement (Commercial Intelligence) @Southern Glazer's Wine & Spirits
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WORK HISTORY
Senior Director, Supplier Performance Analytics & Enablement (Commercial Intelligence) @Southern Glazer's Wine & Spirits
Manage and mentor a multi-layered team of 37 managers and individual contributors, providing hands-on guidance, feedback, and training.• Lead national brands in strategy to launch new product verticals by doing comparative analysis to guide GTM strategy.• Co-crafted sales hire strategy based off geographic density of doors to maximize the ROI per sales rep.• Helping brands refine pricing and packaging across different volumes of products to identify pockets of demand and help inform distribution strategy across product lines.• Leverage scaled IR technology to assess store inventories to help brands understand on-shelf presence relative to other brands. Identified menu positioning of brands to help inform sales and retention strategy of brands across markets.• Helping companies figure out the right goals across a portfolio of products to maximize sales volume.
EDUCATION
Florida International University
Bachelor of Science - BS, Biology/Biological Sciences, General
Florida International University
Bachelor of Arts - BA, Economics
ABOUT NATALIE PORTER
Senior Director | Commercial Intelligence
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