Danielle Popp

About Danielle Popp

Expert in wide variety of commercial healthcare data assets including deidentified patient-level medical and pharmacy claims, specialty pharmacy, EMR/EHR, CDM, lab, and social determinants of health data as well as commonly used national and sub-national syndicated data assets including NPA, NSP, XPO, PlanTrak, etc.• Demonstrated ability to think creatively to solve complex problems driven by the desire to turn meaningful data analytics and market research insights into action.• Proven success as a trusted advisor exemplified by expertly shaping and influencing strategic decision-making including presentations to executive leadership teams.• Extensive experience leading high performing teams across commercial analytics, data science and clinical trials.• Excellent written and oral communication skills evidenced by a strong record of peer-reviewed publications and conference presentations.

Experience

1. Associate Director, Medical Excellence & Impact

   Johnson & Johnson Innovative Medicine

   Oct 2024 — Present · Titusville, NJ, US

   Designed & deployed a first-in-class Medical Affairs Impact Framework utilizing ML/AI to transform the measurement of the impact of Medical Affairs initiatives on healthcare provider behaviors, patient outcomes, and overall healthcare advancement.• Created a leading-edge impact dashboard that incorporates leading & lagging indicators across Medical Affairs functions aligned to strategic imperatives to inform executive decision-making.• Launched Medical Excellence Project utilizing omni-channel AI/ML models to identify the contributions of individual channels to overall provider sentiment and deep dive perceptions of specific tactics within each channel to assist with allocation of $17MM direct budget and resourcing.• Enhanced methodology for Medical Unmet Needs HCP prioritization tool increasing precision by 66% to better identify HCPs treating patients with unmet medical needs resulting in 31% increase in MSL engagement with prioritized HCPs.• Synthesize executive-level impact analysis reports to inform strategic leadership and drive decision-making, leveraging data-driven insights to optimize medical initiatives.• Identify new AI-Driven initiatives for Medical Affairs, enhance ongoing initiatives, and oversee impact measurement and communications.

Education

• University of Connecticut

  Doctor of Philosophy (PhD), Social Psychology

  2000 — 2005

• The College of New Jersey

  Bachelor of Arts (BA), Psychology and Communication Studies

  1995 — 1999

• University of Connecticut

  Master of Arts (MA), Social Psychology

  2000 — 2004

Skills

• R Statistical Software
• Statistics
• Clinical Trial Analysis
• Data Management
• Powerpivot
• Experimental Design
• Research Design
• Clinical Trials
• Multivariate Statistics
• Sas
• Data Analysis
• Quantitative Research
• Spss
• Medical Writing
• R
• Spss Statistical Software
• Biostatistics
• Methodology
• Logistic Regression
• Analytics
• Clinical Research
• Sas Statistical Software