Poorvi H.
Guided by empathy. Grounded in user stories. Focused on creating impact. | UX-Focused Designer | UNC New Media Graduate
- Role
- Product Innovation Designer at IBM
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Poorvi H.
I am a recent graduate from the University of North Carolina at Chapel Hill, where I…
Experience
Product Innovation Designer
Dec 2024 — Present · RTP, NC, US
Design user-centric interfaces and web experiences using Figma and Adobe Creative Suite, improving user satisfaction• Lead digital brand identity revamp, applying design systems and visual storytelling across marketing channels• Partner with senior leadership to align the product with business goals, leading to a 25% increase in lead generation.• Conducted UX research and competitive analysis, leading to a 15% increase in retention and a 10% boost in conversions• Led design thinking workshops resulting in increased user satisfaction by applying human centered design principles
Education
University of North Carolina at Charlotte
Bachelor of Science - BS, Pre-Business
The University of North Carolina at Chapel Hill
Bachelor of Arts - BA, Communication Studies-New Media, Entrepreneurship Minor with Distinction
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