Poorvi Srivastav

About Poorvi Srivastav

11+ years in marketing, including 8 years in film and entertainment. Currently…

Experience

1. Marketing Manager

   Yrf-Yash Raj Films

   Apr 2022 — Present · Mumbai, IN

   Media services lead So far, I have handled film marketing for movies like – \"Pathaan\",\"Tiger 3\", “Jayeshbhai Jordaar”, “Samrat Prithviraj”, “Shamshera”, “The Great Indian Family”Marketing partnerships and Decision making • Handling the relationship with all TV & Radio channels for marketing associations - Music marketing, TV show integrations, integrations/tie-ups with sports events like cricket tournaments, FIFA etc, Radio trails (studio visits) and interviews • Evaluating and finalising music channel and radio partners for films• Evaluation of co-branded dealsMedia Planning and Buying (TV, Print, Radio, Outdoor, In-theatre activation) – • Handling agency relationship and getting the best value for the budget spent through well optimised & negotiated media plans• In-theatre activation pan India across all cinema chainsAsset deployment and monitoring – One point contact for all TV music channels and radio stations for all new assets by YRF studios and YRF MusicArtist management - Coordinating with actors and their teams for film promotion activitiesCity visits – City visits and promotional events with actors. Coordinating with local media partners for regional amplification

Skills

• Tam
• Creative Writing
• Media Buying
• Show Hosting
• Leadership
• Celebrity Management
• Management
• Media Planning
• Social Media Marketing
• Client Services
• Photography
• Hospitality
• Microsoft Office
• Sales
• Research
• Analytical Skills
• People Management
• Video Production
• Microsoft Excel
• Microsoft Word
• English Grammar
• Irs
• Advertising
• Training