Poorvi Nigam
Associate Product Manager @American Express
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WORK HISTORY
Associate Product Manager @American Express
Led market & competitor research studies, collaborating with UI/UX designers to gather quantitative and qualitative customer insights• Optimized E2E customer journey with user-friendly enhancements to improve customer experience and acquisition• Carried out comprehensive A/B tests to quantitatively validate the hypothesis before implementation• Created a dynamic user experience for capturing and storing data, ensuring regulatory compliance• Prioritized features using data insights, developed & aligned roadmaps with engineering for swift delivery• Led strategic alignment with stakeholders, managing dependencies & risks throughout SDLC• Utilized Agile methodologies and tools like JIRA & Rally to refine solutions through iterative feedback
EDUCATION
Kirori Mal College, University of Delhi
Bachelor of Science - BS
Faculty of Management Studies - University of Delhi
Master of Business Administration - MBA
ABOUT POORVI NIGAM
As Product Management professional, I specialize in enhancing customer experiences and streamlining product delivery through a blend of analytical and creative problem-solving. My expertise in analytics and digital marketing has been pivotal in optimizing end-to-end customer journeys and validating new features with rigorous A/B testing. My approach is deeply rooted in data-driven decision-making and fostering user-centric product enhancements. By collaborating with diverse stakeholders, I ensure our solutions not only meet regulatory compliance but also exceed customer expectations. My passion for journey optimization and commitment to innovative solutions drive my work, contributing to a forward-thinking and customer-focused environment.
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