Poorva Saboo

About Poorva Saboo

As a Senior Manager at Reliance Retail, I am responsible for category management and merchandising for Jiomart and Reliancedigital.in, two of the leading online platforms for audio, photography, and gaming products in India. I leverage my expertise in go-to-market strategy, inventory management, sales planning, and marketing activities to optimize customer acquisition, retention, and satisfaction, as well as to drive revenue and profitability for the company. I have over seven years of experience in handling key accounts for modern trade and large format retail, working with prominent brands such as Harman and Blue Star. I have successfully planned and executed deals, offers, schemes, collaborations, and activations to increase brand awareness and sales performance across various channels and regions. I have also monitored and analyzed business performance, catalogue management, and SKU availability, using data-driven insights to improve decision making and outcomes.

Experience

1. Senior Manager Buying & Merchandising

   Tira

   Mar 2025 — Present · Mumbai, IN

   With over a decade of experience in retail and e-commerce, Currently handling makeup category at Tira, driving business growth through strategic buying, agile merchandising, and innovative brand management.At the intersection of data, beauty trends, and consumer insights, I: • Spearhead buying and assortment planning across key makeup brands, balancing creativity with commercial sense. • Optimize merchandising strategies to boost sell-through and customer engagement across online and offline touchpoints. • Lead brand partnerships and negotiations, launching exclusive collections and scaling high-potential brands in the Indian market. • Collaborate closely with cross-functional teams—marketing, supply chain, and tech—to build a seamless, customer-first beauty experience.Driven by conviction, resilience, and ownership, I bring a blend of passion and precision to every product decision and brand story. Always evolving, always experimenting—because beauty never stands still, and neither do I.Let’s connect if you’re into building standout beauty businesses, launching cult brands, or just sharing product recommendations

Education

• Institue of Management Technology Nagpur

  Master of Business Administration (M.B.A.), marketing and operation

  2013 — 2015

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Engineer's Degree, Electronics and Communications Engineering

  2009 — 2013