Poorva Sehgal

About Poorva Sehgal

Bilingual professional with 5+ years of experience in German content moderation, advertising compliance, auditing and automation at Amazon. Specialized in reviewing high-impact ads and ensuring policy adherence across German and global marketplaces. In my current role, I lead quality audits, coordinate cross-functional projects, partner with regional and global teams to strengthen processes that impact both customers and business outcomes. Proven track record in reducing defects, improving content quality, and supporting advertiser-customer alignment. Recognized for excellence in automation, ML model testing, and stakeholder collaboration.

Experience

1. Sr Quality Auditor

   Amazon

   Jun 2025 — Present · Gurugram, IN

   Responsible for evaluating the accuracy and consistency of ad moderation decisions made by ML models and human reviewers across English and non-English locales, covering Sponsored Brands (SB), Sponsored Products (SP), Sponsored Brand Video (SBV), Stores, and Books ad formats.• Conducted in-depth audits of ads moderated by ML models and human reviewers to ensure compliance with Amazon\'s ad moderation policies across global markets.• Led complete User Acceptance Testing (UAT) for Amazon ad platforms, validating functionality, performance, and user experience.• Identified and documented defective ads through structured evidence-capturing processes, providing actionable feedback to ML and Operations teams to drive policy adherence and quality improvement.•Reported keyword-based ad defects to the data team, contributing to 300+ rule deployments and model training initiatives to strengthen automated ad detection.•Detected and documented image-level anomalies in non-compliant ads, providing structured feedback to the ML team to aid visual model improvement.• Served as a Subject Matter Expert (SME) for more than 3 years on moderation policies, offering guidance to internal cross-functional teams and external stakeholders.• Build and maintained performance dashboards, reports, and metrics to track audit trends and outcomes.• Collaborated with Tech, ML, and Operations teams to proactively address emerging moderation challenges at scale.

Education

• Seth Anandram Jaipuria School

  Commerce

  2014 — 2016

• Goethe Institut Indien

  German, C1.1

  2017 — 2019

• Lady Irwin College

  BSc, Development Communication and Extension

  2016 — 2019