Poorva Batra
Senior Product Marketing Manager | Amazon | Mica | 10+ years Global Experience
- Role
- Senior Product Marketing Manager Amazon Prime at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Poorva Batra
Data-driven product marketing leader with 14+ years of experience across retail, payments, media, and entertainment industries. Proven track record of driving customer acquisition and retention through strategic lifecycle marketing, having generated $400MM+ in revenue and 365K+ customer acquisitions. Known for building and executing successful go-to-market strategies, improving customer experiences through data-driven engagement programs, and optimizing marketing performance through iterative testing. Demonstrated success in cross-functional leadership, mentoring professionals globally, and driving results through strong stakeholder collaboration across design, tech, sales, and product teams.Experienced in working with tools- Tableau- Looker-Qualtrics- Excel (Advanced)- Search Console - Google Adwords- Google Analytics and Web analytics- CMS tools
Experience
Senior Product Marketing Manager Amazon Prime
Jul 2025 — Present · Bengaluru, IN
1 Amazon Prime- Onboarding and Lifecycle marketingI help newly signed up Prime members feel welcomed, celebrated and guided. I help them easily navigate their benefits and services faster. I find hotspots in early tenure of Prime membership and design long term strategies that delight customers to continue their subscription.#2 GTM Lead 1P/3P benefitsAs we continue to add more benefits for our Prime members in entertainment, health and travel space, my role ensures that customers understand, discover and are excited to use these benefits once launched. I partners with UX, tech, traffic, partners (internal/external), analytics to create holistic go-to-market strategies.
Education
MICA | The School of Ideas
PGDM -C, Strategic Marketing and communications
2013 — 2015
Jaypee University Of engineering and Technology
Bachelor of Technology (BTech), Computer Science
2007 — 2011
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