Poorti Shukla
Social Media Executive @Viacation
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WORK HISTORY
Social Media Executive @Viacation
Gurugram, IN
Skilled in crafting engaging, platform-specific content that aligns with brand identity and captivates target audiences across Instagram, YouTube, and LinkedIn- Experienced in end-to-end social media management — from strategic planning and content scheduling to performance tracking and engagement optimization- Proficient in ORM (Online Reputation Management), ensuring timely responses and a positive brand image across digital touchpoints- Adept at using automation tools to design and execute seamless chatbot journeys, improving customer experience and lead generation- Passionate about writing compelling copy that inspires action — including social posts, video scripts, blog content, and campaign messaging- Lead ideation and content creation for YouTube — scripting, coordinating visuals, and ensuring engaging storytelling tailored to audience interests- Focused on growing brand presence and authority on LinkedIn through thoughtful content strategies and professional storytelling- Confident in front of the camera — actively create Instagram Reels with original voiceovers, scripts, and on-screen presence to boost audience engagement.
EDUCATION
Chhatrapati Shahu Ji Maharaj University (CSJMU), Kanpur
Bachelor of Science - BS, Information Technology
ABOUT POORTI SHUKLA
Hello LinkedIn community,I’m Poorti Shukla — a creative storyteller and strategic thinker with a unique blend of experience in Talent Acquisition and Social Media Marketing.I began my journey in HR, where I honed my skills in recruitment, people engagement, and talent management. Along the way, I discovered my passion for branding, content, and digital storytelling — which led me to make a meaningful shift into the world of Marketing.Today, as a Social Media Executive, I bring together creativity and data-driven strategy to-Build engaging brand narratives-Manage and grow social media channels-Craft impactful content that connects with audiences-Enhance customer experiences through automationWith hands-on experience in both HR and Marketing, I thrive at the intersection of people and content — and I’m always eager to learn, evolve, and collaborate with like-minded professionals.Let’s connect, share ideas, and create something amazing together!
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