Poornima Thakur
2X Adobe Analytics Champion (2024-26) | Analytics Lead at Lenovo | Distinguished Toastmaster (DTM) | DM for Adobe Analytics Training
- Role
- Analytics Lead at Lenovo
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Poornima Thakur
As an analytics professional with a diverse industry background, I specialize in the…
Experience
Analytics Lead
Aug 2024 — Present
Currently managing and leading the NA Analytics team for US & CA and serving as the primary liaison for the Marketing and Merchandising clusters within the North America eCommerce Analytics team, ensuring strategic alignment and data-driven insights to drive business success.Highlights of my work are as follows:• Engaging in Digital analytics projects for the Marketing team involving Email Marketing & Web Analytics, with a focus on identifying and evaluating opportunities for analysis and optimization• Responsible for reporting and analyzing marketing data for Route Review and Mid-Week Review, presenting findings to senior leadership to evaluate our current position compared to our goals• Leading the analysis and development of strategies for North American eCommerce Merchandising Team, focusing on enhancing the customer journey and overall experience.• Monitoring key holiday periods (Thanksgiving, Black Friday, Cyber Monday) and analyzing hourly and daily eCommerce performance and to ensure targets are met, identify issues, provide leadership updates and deliver actionable insights on top-performing and underperforming product portfolios.• Leading Adobe Analytics and CJA Training sessions across Analytics teams to promote the use of Adobe analytics tool to analyze overall eCommerce performance & highlight new features introduced by the Adobe products team
Education
Vellore Institute of Technology
Bachelor's degree, Information Technology
2011 — 2015
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