Poorani Kumanan

Brand Management | Product Development | Market Research | Digital Marketing

Role: Brand Manager at Cavinkare
Location: Chennai, TN, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Poorani Kumanan

Marketing professional with hands on experience in brand management, product development…

Experience

Brand Manager
Cavinkare
Jul 2024 — Present · Chennai, IN

Education

SRM IST Chennai
Master of Business Administration (MBA), Marketing
2012 — 2014
SRM IST Chennai
Bachelor of Technology (B.Tech.), Biotechnology
2008 — 2012

Skills

Business Development
Digital Marketing
Business Intelligence
Team Management
Business Analysis
Customer Relationship Management (Crm)
Market Research
Analytics
Crm
New Business Development
Project Management
Lead Generation
Vendor Management

Contact information

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Work email
•••••@cavinkare.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Cavinkare

Manufacturing · 3.7K employees · Chennai, India

The CavinKare story dates back to 1983, where we first set out as CHIK India Private Limited. Our humble beginnings saw us enter the market with one product, CHIK Shampoo. It was marketed in what was unheard of at the time, in sachets. Today, CHIK Shampoo has earned Iconic brand status. Cavinkare’s brand deck now has 13 brands in the FMCG category and two salon chains. CavinKare is run with the vision and mentorship of our founder and chairman, Mr.C.K.Ranganathan, who fulfilled his father’s dream of making essential products available to people of all economic backgrounds. He successfully marketed products in sachets, which ultimately helped us tap into the fortune at the bottom of the pyramid. This woke the world up to the innovations at CavinKare. The need for innovation is one of our core beliefs and is put into practice with every endeavour, be it research and development, manufacturing or marketing. CavinKare is here for posterity!

cavinkare.com

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