Poonam Gupta

WORK HISTORY

EDUCATION

ABOUT POONAM GUPTA

I consider myself as a passionate and accomplished marketing leader having worked across several industries and geographies (USA, UK and India) with large brands (HSBC, Virgin Media, Sky, Harper Collins, AOL) and start-ups. I am skilled at leading all aspects of Marketing thru the funnel with experience in developing positioning, messaging and campaigns across ATL and digital channels including TV, OOH, Radio, social media, search, VOD and display campaigns. I have extensive experience liaising with cross-functional teams and managing large teams & external agencies. In the last decade, I have worked with Virgin Media and NatWest in their Brand and Acquisition teams but also worked in Indian at various tech start-ups to launch their brands, drive acquisitions and also built my own business which is now one of India’s top corporate rewards and incentives platform. Areas of Expertise- Marketing Campaign Management- Team leadership- Agency and Partner Relationship Management- Marketing Strategy - Digital Programme management- Budget Management- Stakeholder management (across all levels in the business)