Poonam Deshpande
Associate Director of Engineering, Digital Commerce @ASICS Digital
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WORK HISTORY
Associate Director of Engineering, Digital Commerce @ASICS Digital
San Francisco, CA, US
Lead a team of Digital Commerce, CRM, and API engineers delivering seamless, connected and innovative experiences to consumers- Leading the initiative to migrate to an API-led strategy- Accelerate digital growth by implementing relevant personalization strategies and marketing campaigns across multiple digital platforms- Help build a roadmap to create a single view of the customer
EDUCATION
Fergusson College
Bachelor of Science (BSc), Electrical and Electronics Engineering
Ohio University
MBA
SKILLS
ABOUT POONAM DESHPANDE
Passionate and strategic leader with extensive background managing Digital/eCommerce initiatives for global brands. Leadership expertise and end-to-end eCommerce experience from platform deployment to site operation and optimization.EXPERIENCE SUMMARYeCommerce Strategy - Expertise in developing eCommerce product strategy and roadmap. Adept at aligning business and IT goals, managing budget, prioritizing key initiatives based on ROI and successfully driving the execution of prioritized initiatives. eCommerce Operations Experience - Proven track record implementing and optimizing eCommerce solutions on industry leading platforms such as Demandware and Hybris, integrating with third party eCommerce solutions as well as ERP. Streamlining processes between eCommerce and supply chain.eCommerce Program Management - Extensive agile project management experience, building teams, cross-functional team collaboration, risk management, release management, stakeholder alignment and vendor negotiations/management.eCommerce Consumer Experience – Established KPIs and customer segments to optimize and enhance consumer experience. Led A/B testing programs, mobile and desktop optimizations. Implemented strategies to optimize site content and search results. General - Strong analytic skills, solution-oriented, strong ability to execute, proficient at communicating status to executives and management.
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