Poonam Singh

Assistant Manager

Role: Assistant Manager at Reliance Retail
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

OperationsView LinkedIn profile

About Poonam Singh

IT Professional comes with a strong background of 7+ years of experience in Content…

Experience

Assistant Manager
Reliance Retail
Aug 2018 — Present · Navi Mumbai, IN
Leading a team of 10 associates of Content & Marketing team.• Complete product cataloguing using Hybris (SAP)/Infibeam/Fynd• Supervising catalogue productivity, tracking landing page and catalogue performance.• Forecasted & monitored categories and drove strategic projects & promotional campaigns to achieve business objectives• Formulate cross-platform content and SEO strategy. Monitor Web Analytics to ascertain engagement• Involved in performing A/B testing to compare multiple versions of a single variable.• Plan and implement daily/weekly/monthly promotions on category-specific storefronts, as well as homepage and other cross-sell locations.• Work directly with Merchants to understand products that will be on promotion daily/weekly/monthly/quarterly and develop the online marketing plan for promotions based on forecast, marketing initiatives, seasonal campaigns, etc.• Strategically display all products in each promotion to increase sales and site conversion.• Pull daily metrics to analyze performance of all homepage banners and recommend/implement changes in promotional strategy to drive sales/increase conversion. Product Configuration- Catalogue Operation & User Support Management• Marketing multichannel campaign planogram Design and Analysis (Deliverability, Open Rate, Click Rates, Page views, Conversion rate).• Assisted marketing teams with roadmap planning to inform the work delivery scope; led teams through backlog build out sessions and established team delivery cadences which led to more reliable work delivery.• Created UAT cases to provide current product environment add-ons.• CVR Optimization: Selection of products based on their past performance- sales, sessions/pageviews, CVR, AOV, focus category.• Supporting social media content strategy.

Contact information

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Work email
•••••@relianceretail.com
Personal email
•••••@•••••.com
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Current company

Reliance Retail

73K employees · Mumbai, Maharashtra, India

Reliance Retail is the retail initiative of RIL and an epicentre of our consumer-facing businesses. It has been ranked as the fastest-growing retailer in the world. It is ranked 53rd in the list of Top Global Retailers and is the only Indian Retailer to feature in the Top 100. It is the largest & the most profitable retailer in India with the widest reach. It has nearly 249 million registered customers buying across all its formats. It recorded more than 780 million footfalls across all its stores in FY23, a scale unmatched by any other retailer in India. With over 3 Million daily transactions, Reliance Retail operates at a scale unparalleled in the Indian retail industry and continues to enrich the quality of lives of millions of Indians every day. Corporate frauds have become rampant, we wish to caution all potential job seekers that Reliance Industries Ltd. & its Group Companies: 1. Do not charge any job seeker any money or deposit for giving employment offers and interviews or for providing laptop/uniform. 2. Do not appoint any Agents, Agencies, or Individuals to make or issue offers of employment or benefits on their behalf. 3. Do not ask for personal documents like mark sheets, PAN Card, Aadhaar Card, CV to be shared through WhatsApp or any other social media platform 4. Do not communicate using personal email IDs like Gmail, Yahoo, Hotmail, Outlook, etc. All official communications related to employment are done using an email address ending with “@ril.com”. 5. Reliance Industries Ltd. and its Group Companies will neither be responsible for losses arising out of any fraudulent transactions nor bound by any fraudulent offers. 6. As a responsible employer we have also developed a “Validate Your Offer” tab on our career page which can validate authenticity of offer released to candidates. It will be in our mutual interest that should there be any suspicious activity pertaining to fraudulent enrolment noticed, report to r••••••••@ril.com.

relianceretail.com

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