Poonam Mistry
Digital Marketing Executive @Gallagher
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WORK HISTORY
Digital Marketing Executive @Gallagher
Sale, GB
Automating email marketing campaigns to customers, prospects and brokers using Salesforce Marketing Cloud - creating and A/B testing copy, creative, journeys and subject lines to maximise returns and meet KPIs• Managing affiliate marketing activity - monitor and improve key metrics along the customer journey, in depth reporting on performance• Creation, control and measurement of customer/broker surveys to provide valuable insight to stay relevant and understand customer/broker needs•Cross-selling appropriate products to existing customers and broker base via email marketing•Creation of Recommend a Friend schemes -test and trailing incentives, promoting on several customer touch points, reporting on performance• Collaborating with various marketing teams to integrate digital efforts across channels. Contributing digital expertise and feedback on initiatives with Company wide Automation teams on email campaigns, templates and MI reporting• Creation of landing pages and lead magnets, optimising user experience to enhance customer journey from digital channels• Compliance with internal Financial Promotions process, keeping a log of activity and sign off of content• Input into Monthly Marketing Report -including key activity undertaken, upcoming activities/priorities and procedures for other marketing channels to provide support where required• Input to SLT monthly report and Net Promoter Score to Senior Leadership on key activity and MI• Enhancement of existing email campaigns and customer journeys• Creating and implementing website pages for the new Discount Insurance website using Umbraco• Member of the Inclusion and Diversity Coordinators Committee, helping to promote and cover key topics of discussion
EDUCATION
University of Westminster
Bachelor of Arts (B.A.), Media Studies - Journalism
ABOUT POONAM MISTRY
A versatile and highly creative Marketing Communications professional with experience of working with mission-driven organisations.Leader of creative teams and internal communications, working collaboratively with Corporate Communications, Marketing Leaders and Regulatory teams.Proficiency in developing integrated marketing campaigns that incorporate marketing communications, digital and social media, public relations and events management and other channels as needed to align with business goals and objectives.Expert in the conceptual and content development of sales-driven collateral and social media management. • Marketing and Social Media campaigns• Social Media Management• Internal and External communications• Exceptional writing skills • Creative Team Leadership• Public and Media Relations• Web and Print Content Development• Vendor Management• Proficient in Word, Excel, PowerPoint and other in-house systems
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