Poonam Kaul

About Poonam Kaul

A management graduate, with more than 25 plus years of experience in Marketing and Corporate Communication. Brand Evangelist with both consumer and enterprise experience. Storyteller at heart and mind. Currently helping Startups weave and tell their stories with The Walnut Tree, CMO-on-Demand practice. Ventured into film making as a Producer setting up House of Omkar, a PH aiming to be a catalyst for social change through cinema. My debut film - The Last Color entered the Oscars 2020 eligibility list besides having a massive run across International film festivals. Barefoot Empress, a 14mins documentary on courage and perseverance is now available on Youtube. Watch now https://bit.ly/BarefootEmpress! More recently, have started Ek Desh - a communication platform with a purpose and in the new ab-normal helping the country battle Covid.In my previous formal role as Director Marketing at Apple, was responsible for building the Apple brand in India across Product Marketing, Marcom and PR - included all the product lines from iPhone to Mac, iPad and Watch. Prior to this role, I was the Vice President Communications and CSR at PepsiCo India Region. Was responsible for 22 brands that delight and nourish consumers every day as well as helping build sustainable community projects around our factories in India. Microsoft was my learning ground and helped me hone my skills in both, advertising and public relations as well as helping build a strong enterprise brand. However, Nokia provided a holistic professional experience of building the Most Loved and Trusted Brand in India while also helping pioneer setting up of a thriving manufacturing telecommunications ecosystem. Later, lead communications for 90+ countries across developing and developed markets in India, Middle East and Africa. Was also Brand and Comms Advisor with NITI Aayog. I am a firm believer of integrated communications helping build brands, shape perceptions, influence policy and manage crisis. Strategic partner to the business and have been part of the leadership teams, company boards for the last 10 plus years. Passionate, creative, out of the box thinker, love to push the boundaries around \'impossible\' and difficult to do! Right attitude is what counts and makes a difference between a step and a leap!

Experience

1. Advisor - Brand and Outreach, Digital India

   Digital India Programme

   Sep 2023 — Present · IN

Education

• University of Jammu

  Masters in Business Administration, Marketing

Skills

• Management
• Mobile Technology
• Product Management
• Business Development
• Digital Marketing
• Leadership
• Press Releases
• Marketing Communications
• Integrated Marketing
• Strategic Partnerships
• Strategy
• Marketing
• Product Marketing
• Team Management
• Marketing Management
• Marketing Strategy
• Public Relations
• Internal Communications
• Corporate Communications
• Strategic Planning
• Advertising
• Mobile Devices