Poonam Dhote

About Poonam Dhote

Certified Digital Marketer specializing in social media and content marketing seeking…

Experience

1. Digital Marketing Associate

   Gsource Technologies LLC

   Oct 2024 — Present · Pune, IN

   Analyze and optimize digital marketing campaigns, including SEO, SEM, email marketing, content marketing, and social media.• Track and measure the performance of digital marketing channels and campaigns using tools like Google Analytics, Google Ads, Facebook Insights, and other analytics platforms.• Develop and maintain performance reports to track KPIs, conversion rates, and customer acquisition costs.• Perform A/B testing to optimize landing pages, email campaigns, and digital ads.• Increased customer engagement through social media.• Conduct keyword research, SEO audits, and competitive analysis to improve search engine rankings.• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering,crawling and indexing.• Demonstrated exceptional knowledge and experience working in Screaming Frog, Google Search Console, AHREFs, and SEMRush.• Create and manage content calendars for social media platforms, blogs, and email campaigns.• Assist in the development and execution of digital advertising strategies to reach target audiences and drive brand awareness.• Collaborate with cross-functional teams (design, content, and sales) to ensure campaigns are aligned with business goals.• Stay updated on digital marketing trends, tools, and best practices.• Provide insights and recommendations based on data to improve campaign performance and ROI.